Franchises evolve to stay competitive, and that often means brand refreshes updated designs, new color palettes, modernized layouts. For franchise owners, these changes can significantly impact construction planning, whether you’re building a new location or remodeling an existing one. Here’s what you need to know.
Understanding the scope of the refresh
Brand refreshes vary widely. Some involve minor cosmetic updates, while others require major structural changes. It’s important to clearly understand the scope and timeline your franchisor expects and plan accordingly to minimize downtime.
Adapting to new materials and finishes
Updated branding often comes with new material requirements, from flooring and furniture to signage and lighting. Your contractor should help you source approved materials that match the brand standards while balancing availability and budget.
Navigating phased construction for remodels
When refreshing an existing location, it’s crucial to minimize disruption. Phased construction, where work happens in sections during off-peak hours, allows you to keep operations running while updating the space.
Coordinating closely with franchisor design teams
Working hand-in-hand with the franchisor’s design and project management teams ensures that your updates align with brand expectations. An experienced contractor acts as a liaison, translating franchise specifications into actionable construction plans.
Preparing for future-proofing upgrades
Some brand refreshes also introduce new technologies, like updated drive-thru setups or digital ordering kiosks. Smart contractors will help integrate these upgrades seamlessly into your build, future-proofing your investment.
Stay ahead of brand evolution with the right construction partner
Brand refreshes are a sign of growth, and with the right construction team, they can be an opportunity to elevate your restaurant’s success. At Blaeser Construction, we specialize in helping franchise owners navigate brand updates with minimal disruption and maximum impact. Reach out to us today to discuss your next project.